Privacy policy

PRIVACY POLICY

Policy last updated 20th June 2021.

This Privacy Policy describes how Lunar Reel (“Lunar Reel”, “us" or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. This Privacy Policy applies when you use our website, mobile applications, and other online products and services that link to this Privacy Policy (collectively, our “Services”), shop in our websites, currently located at lunarreel.com, contact our customer service team, engage with us on social media, or otherwise interact with us. We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

CONTENTS

Collection of Information
Use of Information
Sharing of Information
Advertising and Analytics
Transfer of Information to the United States and Other Countries
Your Choices
Your California Privacy Rights
Additional Disclosures for Individuals in Europe
Contact Us

DATA PROTECTION PRINCIPLES

We are committed to being transparent about how we collect and use your personal information and in meeting our data protection obligations. Data protection laws state that the personal information we hold about you must be:

(i) Used lawfully, fairly and in a transparent way.
(ii) Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes.
(iii) Relevant to the purposes we have told you about and limited only to those purposes.
(iv) Accurate and kept up to date.
(v) Kept only as long as necessary for the purposes we have told you about.
(vi) Kept securely.

To make sure this happens we are required under data protection laws to notify you of the information contained in this Privacy Policy. It is important that you read this policy before you begin interacting with us so that you understand how and why we will process your personal information.

COLLECTION OF INFORMATION

Information You Provide to Us

We collect information you provide directly to us. For example, you share information directly with us when you create an account, fill out a form, submit content through our Services, make a purchase, communicate with us via third-party platforms, participate in a contest or promotion, request customer support, or otherwise communicate with us. The types of personal information we may collect include your name, email address, postal address, phone number, credit card and other payment information (although note that we do not store full credit card numbers as all payment transactions are processed by our third party payment processors), and any other information you choose to provide, such as your social media handles.

Information We Collect Automatically When You Interact with Us

When you access or use our Services or otherwise transact business with us, we automatically collect certain information, including:

Activity Information: We collect information about your activity on our Services, such as items you look at on our website, search terms you enter, session recordings, and other activity on our Services.

Transactional Information: When you make a purchase or return, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.

Device and Usage Information: We collect information about how you access our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, browser type, and app version. We also collect information about your activity on our Services, such as access times, pages viewed, links clicked, and the page you visited before navigating to our Services.

Location Information: We may collect information about the precise location of your device. You may stop the collection of precise location information at any time (see the Your Choices section below for details).

Information Collected by Cookies and Similar Tracking Technologies: We (and our service providers) use tracking technologies, such as cookies and web beacons, to collect information about you. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness (such as opening of emails, forwarding of emails, clicking of links, and time, date, and frequency of activity). For more information about cookies and how to disable them, see our CookieStatement and the Your Choices sections below.

Information We Collect from Other Sources

We obtain information from third-party sources. For example, we may collect information about you from payment processors, advertising networks, e-commerce platforms, social media providers, and data analytics providers.

Information We Derive

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your location based on your IP address or infer that you may qualify for free shipping thresholds or are looking to purchase certain products based on your browsing behaviour and past purchases.

USE OF INFORMATION

We use the information we collect to provide, maintain, and improve our Services. We also use the information we collect to:

Process transactions and returns, and send you related information, including confirmations, receipts, invoices, customer experience surveys, and recall notices;

Personalise and improve your experience on our Services;

Send you technical notices, security alerts, and support and administrative messages;

Respond to your comments and questions and provide customer service;

Communicate with you about products, services, and events offered by Lunar Reel and others and provide news and information that we think will interest you (see the Your Choices section below for information about how to opt out of these communications at any time);

Provide and administer our loyalty program;

Monitor and analyse trends, usage, and activities in connection with our Services;

Personalise the advertisements you see on third-party platforms and websites (for more information, see the Advertising and Analytics section below);

Personalise the advertisements you see when you use our Services based on information provided by our advertising partners;

Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;

Detect, investigate, and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and protect the rights and property (including but not limited to intellectual property rights) of Lunar Reeland others;

Debug to identify and repair errors in our Services;

Comply with our legal and financial obligations; and

Carry out any other purpose described to you at the time the information was collected.

SHARING OF INFORMATION

We share personal information in the following circumstances or as otherwise described in this policy:

We share your personal information with our order fulfilment providers, Printful (please see a link to their privacy policy, in particular the section headed “1.2 Information collected about our Merchant’s Customers”. We strictly share your personal information with Printful (as a data processor) for the purposes of fulfilling our contract with you. This personal information is limited to your selection of goods, name, email address, phone number, shipping address or any other information required to fulfil your order. In no way is Printful given permission by us to process your data for any other purpose than fulfilling your order.
We may also share personal information with other vendors, service providers, and consultants that need access to personal information in order to perform services for us, such as companies that assist us with web hosting, printing, and delivery, payment processing, fraud prevention, customer service, and marketing and advertising.

If you submit a product review or post content in another public area of our Services, we share this information publicly on our Services.

We may disclose personal information if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.

We may share personal information if we believe that your actions are inconsistent with our Terms of Service, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Lunar Reel, our users, the public, or others.

We share personal information with our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.

We may share personal information in connection with, or during negotiations concerning, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

We share personal information with your consent or at your direction.

We may also share aggregated or anonymised information that cannot reasonably be used to identify you.

ADVERTISING AND ANALYTICS

We allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile apps. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. This information may be used by Lunar Reeland others to, among other things, analyse and track data, determine the popularity of certain content, deliver advertising and content targeted towards your interests on our Services and other websites, and better understand your online activity.

We also work with third parties to serve ads to you as part of customized campaigns on third-party platforms (such as Facebook and Instagram). As part of these ad campaigns, we or the third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and serve you advertising that is customised to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.

CHILDREN

Our Services do not target children under the age of 18, and we do not knowingly collect their personal information. We will only knowingly collect and process personal information of children under the age of 18 if explicit parental consent is provided. If you are concerned about your child’s data privacy, we encourage you to use web-filtering technology to supervise your child’s access to our Services.

LINKS TO OTHER WEBSITES AND THIRD-PARTY CONTENT

We may provide links to third-party websites, services, plug-ins and applications, such as Facebook, Instagram, Pinterest, TikTok, and Twitter, which are not operated or controlled by Lunar Reel. This Privacy Policy does not apply to such third-party services, and we cannot take responsibility for the content, privacy policies, or practices of third-party services. We encourage you to review the privacy policies of any third-party services before providing any information to or through them.

The Services may offer social sharing features and other integrated tools (such as the Facebook “Like” or “Share” button, the Twitter “Tweet” button, the Pinterest “pin,” the Instagram “post” or “story” or to TikTok) which let you share actions you take on our Services with other media. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

INTERNATIONAL TRANSFERS

Many of our external third parties are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

YOUR CHOICES

Account Information

You may update and correct certain account information at any time by logging into your account or emailing us at info@lunarreel.com.

Location Information

We collect your precise location information, however, you can stop the collection of this information at any time by emailing us at info@lunarreel.com. If you stop our collection of this location information, some features of our Services may no longer function properly.

This website uses cookies to better the users experience while visiting the website. A cookie is a small amount of data, which may include a unique identifier. Cookies are sent to your browser from a website and stored on your device. We assign a different cookie to each device that accesses our website. This website uses a cookie control system allowing the user to the website to confirm the use of cookies on their device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user's device.

Cookies are small files saved to the user's device hard drive that track, save and store information about the user's interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website.

Our website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage (you can read Google’s privacy policy at the following link: https://policies.google.com/privacy). The software will save a cookie to your device’s hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. Cookies are used for shopping cart fulfilment and abandoned cart engagement. Cookies can be disabled through your web browsing software.

Other cookies may be stored to your device’s hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected. We work with a number of 3^rd party services to ensure your shopping experience on Lunareel.com is optimal. All relevant 3^rd parties should have their own privacy policies that are compliant with the GDPR. All requests regarding our privacy policy and personal information stored should be directed to info@lunarreel.com.

Communications Preferences

You may opt out of receiving promotional emails from Lunarreel by following the instructions in those communications or by managing your communication preferences in the preference centre. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

We do not sell your personal information to third parties.

FOR EUROPEAN CUSTOMERS (INCLUDING THE UK AND SWITZERLAND)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have certain rights and protections under the law regarding the processing of your personal data, and this section applies to you.

Legal Basis for Processing

When we process your personal data, we will do so in reliance on the following lawful bases:

To perform our responsibilities under our contract with you (e.g., processing payments for and providing the products and services you requested).

When we have a legitimate interest in processing your personal data to operate our business or protect our interests (e.g., to provide, maintain, and improve our products and services, conduct data analytics, and communicate with you).

To comply with our legal obligations (e.g., to maintain a record of your consents and track those who have opted out of marketing communications).

When we have your consent to do so (e.g., when you opt in to receive marketing communications from us). When consent is the legal basis for our processing your personal data, you may withdraw such consent at any time.

Your Legal rights

Under certain circumstances, you have the following rights under data protection laws in relation to your personal data:

(i) Request accessto your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
(ii) Request correctionof the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
(iii) Request erasureof your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
(iv) Object to processingof your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
(v) Request restriction of processingof your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
- If you want us to establish the data's accuracy.
- Where our use of the data is unlawful but you do not want us to erase it.
- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
- You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
(vi) Request the transferof your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
(vii) Withdraw consent at any timewhere we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Data Retention

We store the information we collect about you for as long as necessary to carry out the purposes for which we originally collected it and for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.

Data Subject Requests

Subject to certain limitations, you have the right to request access to the personal data we hold about you and to receive your data in a portable format, the right to ask that your personal data be corrected or erased, and the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights, please send an email to info@lunarreel.com.

FOR UNITED STATES CUSTOMERS

YOUR CALIFORNIA PRIVACY RIGHTS

The California Consumer Privacy Act or “CCPA” (Cal. Civ. Code § 1798.100 et seq.) affords consumers residing in California certain rights with respect to their personal information. If you are a California resident, this section applies to you.

California Consumer Privacy Act

In the preceding 12 months, we have collected the following categories of personal information: identifiers, commercial information, geolocation data, internet or other electronic network activity information, inferences drawn about your preferences, audio and visual information, and other categories of personal information described in Section 17998.80(e) of the California Civil Code. For details about the precise data points we collect and the categories of sources of such collection, please see the Collection of Information section above. We collect personal information for the business and commercial purposes described in the Use of Information section above. In the preceding 12 months, we have disclosed the following categories of personal information for business purposes to the following categories of recipients:

*Category of Personal Information*	*Categories of Recipients*
Identifiers	Internet service providers, payment processing companies, data analytics providers, fraud prevention companies, fulfilment partners, email marketing companies, advertising networks
Commercial information	Internet service providers, fulfilment partners, payment processing companies, fraud prevention companies, and email marketing companies, advertising networks
Geolocation Data	Internet service providers, fulfilment partners, fraud prevention companies, and email marketing companies, advertising networks
Internet or Other Electronic Network Activity Information	Internet service providers, data analytics providers, email marketing companies, and fraud prevention companies
Inferences	Internet service providers, data analytics providers, advertising networks, and fraud prevention partners.
Audio and Visual Information	Internet service providers, advertising networks, data analytics providers, and fraud prevention partners.
Personal Information Described in Section 1798.80(e) of the California Civil Code	Internet service providers, fulfilment partners, and fraud prevention companies

Questions or Complaints

If you have a concern about our processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. Contact details for your Data Protection Authority can be found using the links below:

For individuals in the EEA: https://edpb.europa.eu/about-edpb/board/members_en

For individuals in the UK: https://ico.org.uk/global/contact-us/

For individuals in Switzerland: https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact.html

We would, however, appreciate the chance to deal with your concerns before you approach your Data Protection Authority, so please contact us in the first instance.

CONTACT US

If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, please contact us at info@lunarreel.com.